Posters have for long been used as a medium of information transfer and can be applied in a range of uses, especially in the growing CBD industry. The potential benefits of CBD continue to excite the general public. Although some consumers have taken the leap to begin using CBD products and are happy with what they’ve seen so far, some have heard about it but are yet to try it. A survey carried out by Brooker of LocaliQ to understand how people are researching, buying, and using CBD found out that a considerable percentage of non-users were curious about CBD and about 43% of them would readily consider using the products. According to Brooker, these statistics shed light on the fact that, since CBD is a relatively new industry, there are gaps in knowledge and misinformation from different sources is common.
The CBD industry in Asia presents a great example of how such gaps in knowledge and misinformation can be harmful to business. These gaps in Asia are caused by the widespread stigma surrounding cannabis as a killer drug, which is detrimental to business granted that people cannot move forward with their thoughts if no proper information is available.
Educational posters present an opportunity for addressing any elements of misinformation and filling gaps in knowledge to make it possible for consumers to understand the facts surrounding CBD. Posters can be used for marketing purposes given that they provide ample real-estate for displaying information that could be meaningful to consumers. At first glance, they appear inexpensive to prepare and produce especially when the overall benefit a single poster could deliver is considered. In this light, a CBD poster hanging in a store’s walls provide basic and ready information to consumers regarding CBD such as its benefits and the different ways it can be used. They can also be viewed by anyone at their own pace, which makes it a valuable and inexpensive tool for transferring information to many targets over time.
Brooker notes that CBD is a chemical compound and selling it tantamount to asking consumers to inhale, apply, or ingest it. For this reason, it is vital for the business for the consumers to have confidence in the product by knowing more about it.
Results from the LocaliQ survey identified educational marketing as an opportunity that brands in the CBD industry could utilize to empower consumers and get them to have confidence in them and their line of products. Educational marketing could be achieved through educational posters.
Setting up a CBD educational poster, several areas could be considered including the benefits of CBD, its legality in a specific location, uses, and methods of consumption among others, all of which provide basic information that a consumer would need. CBD educational posters in a CBD store can provide the consumers with concise information about CBD or a specific product and can be supplemented by informal discussions to influence a purchase.
To conclude, CBD educational posters are featured in many stores and help not only with branding but also in providing information that customers may find crucial as they explore the world of CBD.