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David Ostrow Consulting provides scientific consulting to all levels of the cannabis industry – medical marijuana (MMJ), cannabidiol (CBD) and hemp material extraction processing.
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Posters have for long been used as a medium of information transfer and can be applied in a range of uses, especially in the growing CBD industry. The potential benefits of CBD continue to excite the general public. Although some consumers have taken the leap to begin using CBD products and are happy with what they’ve seen so far, some have heard about it but are yet to try it. A survey carried out by Brooker of LocaliQ to understand how people are researching, buying, and using CBD found out that a considerable percentage of non-users were curious about CBD and about 43% of them would readily consider using the products. According to Brooker, these statistics shed light on the fact that, since CBD is a relatively new industry, there are gaps in knowledge and misinformation from different sources is common.
The CBD industry in Asia presents a great example of how such gaps in knowledge and misinformation can be harmful to business. These gaps in Asia are caused by the widespread stigma surrounding cannabis as a killer drug, which is detrimental to business granted that people cannot move forward with their thoughts if no proper information is available.
Educational posters present an opportunity for addressing any elements of misinformation and filling gaps in knowledge to make it possible for consumers to understand the facts surrounding CBD. Posters can be used for marketing purposes given that they provide ample real-estate for displaying information that could be meaningful to consumers. At first glance, they appear inexpensive to prepare and produce especially when the overall benefit a single poster could deliver is considered. In this light, a CBD poster hanging in a store’s walls provide basic and ready information to consumers regarding CBD such as its benefits and the different ways it can be used. They can also be viewed by anyone at their own pace, which makes it a valuable and inexpensive tool for transferring information to many targets over time.
Brooker notes that CBD is a chemical compound and selling it tantamount to asking consumers to inhale, apply, or ingest it. For this reason, it is vital for the business for the consumers to have confidence in the product by knowing more about it.
Results from the LocaliQ survey identified educational marketing as an opportunity that brands in the CBD industry could utilize to empower consumers and get them to have confidence in them and their line of products. Educational marketing could be achieved through educational posters.
Setting up a CBD educational poster, several areas could be considered including the benefits of CBD, its legality in a specific location, uses, and methods of consumption among others, all of which provide basic information that a consumer would need. CBD educational posters in a CBD store can provide the consumers with concise information about CBD or a specific product and can be supplemented by informal discussions to influence a purchase.
To conclude, CBD educational posters are featured in many stores and help not only with branding but also in providing information that customers may find crucial as they explore the world of CBD.
It’s your right to know what you are consuming and should be able to make a definitive decision on what enters your body. However, it is not always easy to decide when it comes to CBD products. If you want to maintain high standards of production, it’s essential to understand the potency of the product, any possible contaminants, and its Cannabinoid profile.
What is lab-tested CBD?
Before diving into the nitty-gritty of the lab results, you will want to look up the laboratory at which the CBD oil or other CBD products are tested. It’s better to have tests from a lab that is licensed by the state. To obtain and maintain a license, labs across the country are audited for standards of performance and proper testing practices.
Before making your next CBD oil purchase, let’s have a look at specific lab tests and their results.
Amounts of CBD and THC
Rule of Thumb for Testing
The CBD oil should pass the test for every pesticide that’s screened.
|Heavy Metal||Result (ppm)||Pass/Fail|
ND = not detected
Lab results should show no heavy metals
ND = not detected
A lab test should show no residual solvents. .
Why Should You Opt for Lab-tested CBD?
It would be best if you always opted for buying CBD products, which has been tested by a third-party lab. Accurate testing of the product is essential to make sure your product has the highest levels of purity, quality, and potency.
Third-party testing refers to a detailed analysis of cannabis products by an independent entity that has no affiliation with the manufacturer. As such, the assessment of the CBD product will not be influenced by the product manufacturer.
Having a neutral stance CBD product is essential, especially when considering the fact that it is not regulated by the FDA (federal drug authorities) in the same way that other products are.
CBD Oil Levels and How They Differ
The standard measurement of hemp oil in a bottle is taken as milliliters of fluid (ml) or fluid ounces. The amount of the particular cannabinoid in hemp oil is measured in milligrams.
Some products, such as CBD pills, gummies, or capsules, tell you how much CBD is in a single serving. For instance, the packaging on a bottle might indicate that it contains 5 mg of CBD per capsule.
If you are using CBD oil tincture, it will likely come in a dropper bottle. The packaging on it might specify the quantity of CBD is in a single drop. This information will help you calculate how many drops you need to use per day. However, sometimes it’s harder to get an idea that how much CBD oil is in one drop because the packaging on the bottle specifies the total amount of CBD, but not the quantity that is in a single drop.
As new CBD companies launch into the marketplace, you will want to make sure to understand that the only the most trustworthy companies offer their lab reports to be viewable to all consumers. This process of revealing lab reports has become a standard in industry, and it’s up to you– as the consumer– to verify lab reports for the CBD products you are considering to use.
In rise of recent popularity of the buying and selling of CBD, more requirements for for CBD labeling should be mandated. In this post, we’ll cover some of the reasons why the mandates are needed and reasons why the CBD labeling requirements should be in place across the United States.
Confusion at the Airports
Though CBD is legal in the United States due to the passing of the Farm Bill in 2018, there is still confusion across the nation. For example, one article mentions the confusion of airport attendants as they question whether to confiscate CBD products from passengers. In regards to labeling of CBD products, they state:
The question arose about how TSA officers would know your product contains less than 0.3% THC. Of course, they could read the label, but imagine the lines that would form while they’re squinting at the contents, assuming it is marked that way. And therein lies some of the problem.From http://www.texarkanagazette.com
This brings a real concern. Further, the article mentions, “Not every CBD product has it (clear label), so you may need to request it.” The confusion of labeling of CBD products seems to be a real concern. After all, how is airport staff supposed to accurately assess the products and determine whether a product meets the legal guidelines of having THC? The governing bodies need to adapt to the market realities.
It’s Time for Change
It’s time to ensure accurate CBD labeling requirements are in place across the nation. Oftentimes, using QR technology this labeling requirement can provide more clarity for lab results and be trained to staff (such as airport staff). Though, in order for this change to have an impact, it must be mandated across the US– at the federal-level. The FDA has provided a presentation, though, has mandated action across the USA, yet.
If you want help understanding where the industry is headed with CBD product labeling, we can help you with consulting. Reach out and contact us for more information.
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